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Mar 2022
56m 39s

854. How To Grow Your Brick-And-Mortar B...

Lori Harder | YAP Media
About this episode

Ashley Alderson is a mom of 3, wife, founder of the Boutique Hub, cancer survivor and host of the Boutique Chat Podcast. Growing up in rural North Dakota, Ashley loved fashion, but felt like it was reserved for people living in New York or LA. However, she noticed that small boutiques brought in fashion for everyone. They helped her feel independent, beautiful, confident and unique, regardless of where she was living. She then created Boutique Hub to foster a community for boutique owners and provide the latest tools and strategies in the industry to help them grow. 

 

On today’s episode, we discuss how she overcame her small town girl imposter syndrome to eventually create a network of over 50,000 boutique owners. She shares some of the major roadblocks that she’s had to work through, what keeps her focused and motivated as an entrepreneur and how she’s transformed her mindset around money. We also talk about the upcoming Boutique Summit and what she hopes people will take away from that event. 

 

IN THIS EPISODE, WE TALK ABOUT: 

  • The origin story behind the Boutique Hub 
  • Who the Boutique Hub is for and what it provides for its members 
  • The main challenges that Ashley sees for boutique owners 
  • Getting into the CEO mindset versus entrepreneurial grind
  • Her genius strategy for productivity and time blocking 
  • What she wishes more business owners knew 
  • How she views challenges as opportunities to grow 
  • Confronting the shame and judgment she felt around financial success 

 

RESOURCES

  • Thanks to Fabulous for supporting Earn Your Happy. To get 25% off Fabulous Premium, go to thefab.co/lori. 
  • Learn more about the Boutique Summit at theboutiquehub.com/boutique-summit-2022!  
  • Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

 

CONNECT WITH ASHLEY

Follow Ashley: @ajalderson 

Follow her business, The Boutique Hub: @theboutiquehub 

Visit her website: theboutiquehub.com 

Listen to Boutique Chat

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

ABOUT ASHLEY

Ashley Alderson is a mom of 3, wife, founder of the Boutique Hub, cancer survivor, and host of the Boutique Chat Podcast. The Boutique Hub is a media company focused on connecting and providing the latest tools and strategies to the global boutique community. Grounded in the spirit of community over competition, the movement of The Boutique Hub has landed in the Top 10 Fastest Growing Companies in the Midwest and featured in INC, Forbes, and Entrepreneur. Ashley’s podcast, Boutique Chat, brings listeners conversations about the fashion industry, featuring retailers, boutiques, wholesale brands & vendors and industry insiders to share the proven, juicy secrets that have helped companies rise to the top.

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