In 2020, the coronavirus caused a societal lock-down like this generation has never seen before. Many who were already isolated and lonely — like seniors – were put into a desperate situation. Beth Sanders, CEO and Co-founder of LifeBio, a startup that’s been with StartUp Health since 2014, has always had a heart for isolated and lonely seniors. She’d worked with them for years, helping them to tell their stories, using what’s called reminiscence therapy. But COVID-19 put LifeBio and this important work into overdrive. Not only was the work needed more than ever, but LifeBio was able to connect the dots between fighting loneliness and improving health outcomes. Turns out a phone call with a trained conversationalist can fight depression, anxiety and keep you mentally nimble. Their findings got the attention of health systems, insurance companies, and even won them a coveted SBIR grant. Logan Plaster, Media Director at StartUp Health, caught up with Sanders to learn more about how LifeBio works and the critical role of storytelling in healthcare in a post-COVID world.
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