Andréa Bó, diretora de marketing da Nivea, fala sobre como a empresa soube se reinventar na pandemia: "O e-commerce cresceu 400% em um ano e vai ser o canal prioritário em pouco tempo". Ela também conta o que a marca da latinha azul, com 110 anos, faz para alcançar os consumidores mais jovens. E como as empresas de cosméticos estão atingindo novos públicos c ... Show More
Nov 19
Novo podcast "Estrelas da Capa: As Histórias da Playboy" | Teaser
A Playboy brasileira esteve no centro de debates sobre fama, desejo, moral, mercado editorial e transformação social. Em “Estrelas da Capa: As Histórias da Playboy”, os jornalistas Adriana Negreiros e Juca Kfouri resgatam memórias dos cinquenta anos desde que a revista foi lançad ... Show More
2m 25s
Nov 10
Tatiana Ponce, da Natura: 'O consumidor está cansado de tanto conteúdo. Precisamos ser genuínos'
Do Rock in Rio ao Círio de Nazaré: como a Natura tem aproveitado seus patrocínios para conseguir novos consumidores? O episódio #225 do programa Mídia e Marketing conversa com Tatiana Ponce, vice-presidente de marketing, pesquisa e desenvolvimento de produtos da Natura e Avon. Na ... Show More
38m 35s
Jul 2021
Nasty Gal's Kelly Byrne: 'We can be more more agile and reactive' as an online-only business
Platforms like Depop may be synonymous with virtual thrifting and sustainability today, but Nasty Gal, the online fashion retailer under the Boohoo group, is trying to tap back into its early associations with sustainability.
“Sustainable products have been what the business is b ... Show More
31m 12s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
<p>Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ ey ... Show More
46m 47s
Jan 2023
#208 – Isabelle Kocher, ancienne directrice générale d’ENGIE & CEO de Blunomy – “Le meilleur reste à venir”
<p>C'est les 5 ans du podcast ! Pour vous remercier de votre soutien depuis 5 ans, je vous prépare tout au long du mois de mars de jolies surprises. Pour ne rien manquer, il vous suffit de <a href="https://le-gratin.us7.list-manage.com/subscribe?u=e0c6cb1a82aa671ff23cdd ... Show More
1h 5m
May 2020
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ... Show More
25m 47s
Apr 2021
123 - Interview With Luxury Marketing Expert Michelle Peranteau
<p>In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marke ... Show More
42m 36s