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Aug 2021
34m 38s

#98: Andréa Bó, diretora de marketing da...

UOL
About this episode
Andréa Bó, diretora de marketing da Nivea, fala sobre como a empresa soube se reinventar na pandemia: "O e-commerce cresceu 400% em um ano e vai ser o canal prioritário em pouco tempo". Ela também conta o que a marca da latinha azul, com 110 anos, faz para alcançar os consumidores mais jovens. E como as empresas de cosméticos estão atingindo novos públicos c ... Show More
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