Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. The constant price shifts can hurt the perception of the brand and its products. He warns that overreliance on artificial intelligence and machine learning without considering ... Show More
Feb 24
Assuming the Best About Others is Hard—But Necessary
Are you guilty of bracing for the worst when it comes to your clients, colleagues, and bosses? Amer Kaissi, professor at Trinity University, explains why bringing that negative mindset to work will quietly undermine your team, organization, and career. He wants leaders to instead ... Show More
29m 15s
Oct 2023
The Strategy Mistake Too Many Startups Make
Many founders try to emulate startups that have already become successful. But Thales Teixeira says that approach, which often involves trying to do too much, too quickly, can lead to failure. In this episode, you’ll learn how to find customers who aren’t being served by existing ... Show More
24m 39s
Jun 2024
Nerd Alert: The Power of Meaningless Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob learn about t ... Show More
11m 56s
May 2022
Delivering a Personalized Shopping Experience with AI
THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the ... Show More
34m 27s
Nov 2023
The Right — and Wrong — Ways to Cut Costs
When companies cut costs, they tend to trim spending across the board. But Cesare Mainardi, former CEO of global management consultancy Booz & Company, says that cost cutting should be a careful, strategic process. In this episode you’ll learn how to ensure that your company’s st ... Show More
15m 52s