Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. The constant price shifts can hurt the perception of the brand and its products. He warns that overreliance on artificial intelligence and machine learning without considering ... Show More
Jan 2023
AI: The good, the bad, and the transformative
Is it too late to secure the guardrails? More and more businesses are turning to AI for its efficiencies and revolutionary potential, but its proliferation has sparked widespread skepticism and questions about equity, privacy, liability, transparency, and security. AI expert and ... Show More
36m 23s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Sep 2023
Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obses ... Show More
10m 52s