logo
episode-header-image
Oct 2021
29m 13s

Playbook: Cold Emails

Armand Farrokh & Nick Cegelski
About this episode

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


Every 10th episode, we tear down one topic. This is how to send cold emails that actually work.


FOUR ACTIONABLE TAKEAWAYS

  • Stop trying to sell everything under the sun. Keep it to one pain point per email.
  • Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails.
  • Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest.
  • Avoid over formalities/news headlines so that your message actually resonates with the reader.


RESOURCES DISCUSSED

Up next
Jul 10
How He Gets His Reps on The Sales Floor 2x Faster Than You | Ep. 323 | Kyle Asay
Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own. 🎙 ACTIONABLE TAKEAWAYS: Know your territory: Teach reps to tier accounts simply (A, B, ... Show More
40m 48s
Jul 9
Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics
Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)? Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first ... Show More
6m 8s
Jul 8
The Secret to Writing Better Cold Emails in Half the Time with AI | Ep. 322 | Sean O’Brien
Steal Sean’s Secret to Using AI For Your Cold Emails Sean O’Brien breaks down how to leverage AI to rapidly research prospects and write personalized cold emails that cut your outreach time drastically, so you can send smarter, more effective messages that get real replies. 🎙 AC ... Show More
41m 28s
Recommended Episodes
Oct 2021
Playbook 7: Cold Emails
Every 10th episode, we tear down one topic. This is how to send cold emails that actually work. FOUR ACTIONABLE TAKEAWAYS Stop trying to sell everything under the sun. Keep it to one pain point per email. Start your sequence with an email, and move to 10 touches over 30 days with ... Show More
26m 43s
Jun 2023
Playbook 15: Top 10 moments that change the way we sell
Join the most tactical sales newsletter in the world: https://hubs.li/Q01YFCP90 Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so far) that change the way Nick and Armand sell. Prospecting Episode 118 Ryan Reisert ... Show More
29m 18s
Sep 2020
Playbook 2: How to be a machine
Every 10th episode, we tear down one topic. This is how to be a machine: you’ll never make the “no time to prospect” excuse again. FOUR ACTIONABLE TAKEAWAYS Morning routine: Wake up, make the bed, read, exercise, start on your terms. Plan your attack: 8-3 are your golden hours, 3 ... Show More
26m 57s
Oct 2022
#187 - Catch-up EmailClub : Black Friday, Cyber Monday, ventes de Noël : cartonner au Q4 grâce à l’email, avec Thomas Pedegaye
“Le black friday, il faut en faire le meilleur jour de l'année. Si t'as un site e-commerce promo, avec des concurrents directs, il faut bien que tu sortes du lot. Je recommande d'envoyer un email très tôt, 7, 8 heures, un autre à 11 heures, puis à 17 heures et potentiellement un ... Show More
55m 9s
May 2024
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex mar ... Show More
47m 6s
Dec 2023
Consultants: Strive To Be BOLD With Melissa Vela-Williamson: Podcast #316
Embrace the essence of boldness. In this episode, we have Melissa Vela-Williamson to discuss the art of being BOLD. Get ready to unlock the secrets to standing out in your industry and fueling business growth. In this episode with Melissa, you’ll learn how to: Elevate your brand ... Show More
40m 16s
Feb 2023
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener ... Show More
36m 23s
Nov 2021
TikTok Strategy: A Proven Growth Plan
Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? To learn a four-step method for creating TikTok content that will help you achieve your business goals, I interview Jackson Zaccaria.Sponsor: Visit ManyChat.com/sme for ... Show More
48m 24s
Sep 2023
The B2B Sales One Call Close Strategy | Jack Funk - 1706
In this episode, host Donald Kelly speaks with Jack Funk from a small startup called Salesforce in the Silicon Valley area. Jack shares his experiences and strategies for closing deals in one call. With over three years of experience at Salesforce and as a certified admin, Jack h ... Show More
28m 37s