How CPG companies can sell online profit...

What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?See www.mckinsey.com/privacy-policy for privacy information 

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.See www.mckinsey.com/privacy-policy for privacy information 

We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this episode, we highlight the themes that emerged from our research. See www.mckinsey.com/privacy-policy for privacy information 

Read more > Listen to the podcast (duration: 22:10) > McKinsey’s Snezhana Otto and Justin Sanders discuss the CFO’s role in a changing activist landscape.See www.mckinsey.com/privacy-policy for privacy information 

McKinsey's research says that peer-purchasing insight seems to have more influence on consumers than any kind of marketing strategy. Today, Roberta Fusaro speaks with Dave Fedewa, McKinsey partner and Chauncey Holder, McKinsey senior expert to understand how and why business must ... Show More

When times get tough, marketing budgets are among the first ones cut. But such cutbacks can be shortsighted. On this edition of The McKinsey Podcast, McKinsey senior partner Kelsey Robinson chats with cohost and editorial director Roberta Fusaro about why chief marketing officers ... Show More

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Toda ... Show More

Disney’s so big that its latest earnings report is a microcosm of the entire corona-conomy. Beyond Meat’s goods are so expensive, it just made a profit — but probably shouldn’t have. And we’re looking at Pinterest shares, which plummeted 12% because investors are wondering when y ... Show More

I recently did an interview on Omar Eltakrori’s show where we both dive deep into the intricacies of selling your expertise online and making more money in 2024. I share some of my best insights on understanding your target audience and consistently providing value through conten ... Show More

Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ... Show More

Want to grow your business? Wondering if TikTok can help? To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entrepreneu ... Show More