This one's for the data geeks. Marketers — wouldn't it be great if you had a simple chart that could show how fair and objective the media you're sponsoring truly is? This week on The Divided States of Media, Dan sits down with Vanessa Otero, founder and CEO of Ad Fontes Media. Using a weighting algorithm, her company's Interactive Media Bias Chart®, objecti ... Show More
Oct 14
Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss out.. So how can creators and ... Show More
1h 4m
Feb 2022
Does Data Tell the Truth?
Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business.
In this episode, we’re talking with Matt Hultgren, Marketing ... Show More
19m 7s
Jul 2023
This is What it Takes to Make It in Marketing | A Conversation with Jenny Wall of VideoAmp
<p>Today we sit down with Jenny Wall, the CMO of VideoAmp. We talk metrics in the current climate of advertising; what's working and what's not. We also discuss the relationship between CMOs and CFOs, how to elevate yourself as a marketer, and the importance of having the ... Show More
13m 8s
Nov 2022
#207: Data Visualization in a Low-Attention World with Philip Bump
As analysts, we conduct analysis on behalf of the business to (hopefully) provide them with clear and objective information to help with making decisions. We use visualizations of data and, when we're really hitting our stride, we even tell data stories. So, how does that compare ... Show More
54m 23s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
<p>Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong ... Show More
