Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.

In This Episode, You’ll Learn:

00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)

02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.

03:30 Are you making this mistake of being known for too many things?

09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)

12:30 How competing to be the “cheapest” is hurting your business.

14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)

16:45 What to send instead of “newsletters” to actually get people to buy from your emails.

18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)

20:00 How to upgrade your identity from Solopreneur to CEO.

22:15 How one of my students DOUBLED their revenue at markets with one change.

27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)

Resources + Links

If you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.

This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.

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