For this episode of Shopify Masters, Sarah Resnick of Gist Yarn shares how preordering models and systems thinking helped her to scale a hobby into a profitable business.
Aug 27
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook
Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ... Show More
34m 4s
Aug 20
The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how ... Show More
37m 14s
Sep 2023
55. Dual Language, Doubly Appealing
Today, we're delighted to have Hala Gebran, the founder of Halo Halo Printworks, as our guest. Hala's business journey is a testament to persistence, passion, and creativity. She started with a unique concept, crafting Arabic-inspired greeting cards that bridge language barriers. ... Show More
16m 41s
Feb 2023
Merchandising Lessons from a Victoria's Secret Executive
<p><span style="font-size: 10pt;">Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, Ki ... Show More
40m 5s
Aug 2024
A Playbook for First-Time Founders with Nancy Twine
<p>If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)</p><p>This episode is for you.</p><p>Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting fr ... Show More
43m 41s
<p><strong>"</strong>A big business starts small." -Richard Branson</p> <p> </p> <p><strong>In this episode, I talk about:</strong></p> <ul> <li>How to pursue your passions</li> <li>How to get started on your business</li> <li>How to connect with what your audience wants</li> </u ... Show More