Ann McFerran met Kevin Gould at a photoshoot in LA and immediately connected on his shared passion to start a brand. Together they launched Glamnetic in 2019, which sells magnetic and fake eyelash extensions. In their second year, they went from $1 million to $50 million in annual revenue.

In this episode of the Foundr podcast, learn how a seemingly “overnight” success was developed through years of commitment to creating an innovative product and a personal brand. Foundr’s CEO Nathan Chan interviews cofounders Ann and Kevin about:

How Ann used her artist background to create a unique product in the market
Why it took a year of product development to create a quality magnetic eyelash
How their magnetized liner “blew people’s minds” in the competitive beauty industry
Being scrappy with product shots and finding free models on Bumble
How Ann used Instagram Stories to share her brand journey and build a loyal customer base
How they turned DMs into a sales prospecting channel
Creating an ecosystem of marketing channels by testing and scaling
And much more…

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374: Finding the Glam “Gap” for Magnetic...