The Product Launch Strategy That Earned ...

Chris Hudak launched Escapod to solve his own outdoor camping frustrations, building it from a garage project into a multimillion-dollar off-road camper company. By skipping traditional dealerships, vertically integrating production, and leveraging AI tools, he navigated major in ... Show More

Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide.Fo ... Show More

After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Be ... Show More

Ann McFerran started her innovative lash brand Glamnetic from her one-bedroom apartment and grew it from 0 to $50 million in sales in its first year and on track to do $100 million in 2021. She self-funded her business with no previous experience, was persistent on her quest to d ... Show More

Ann McFerran met Kevin Gould at a photoshoot in LA and immediately connected on his shared passion to start a brand. Together they launched Glamnetic in 2019, which sells magnetic and fake eyelash extensions. In their second year, they went from $1 million to $50 million in annua ... Show More

In this episode, Alex (@AlexHormozi) sits down with Ahnny Truong, founder of EMME Lash & Beauty, to unpack how she bootstrapped her way to millions, sharing the bold moves, early mistakes, and branding breakthroughs that helped her dominate the lash industry. Welcome to The Game ... Show More

Elita Gluscevic and Stephanie Turzi had an incredible product idea, but suddenly found themselves feeling a little overwhelmed and unsure of where to go next. With a background in marketing and graphic design, the friends knew they wanted to launch a chin-lifting mask based on a ... Show More

How Jenna Brown turned her passion for start-ups into a multi-million backed business. 

Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Be ... Show More

<p>There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.</p><p>After getting burnt out from her first bu ... Show More

A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. S ... Show More

Kendra Scott built her jewelry brand (also called Kendra Scott) with a $500 dollar investment out of a spare bedroom in her house. And now, it’s a billion dollar business. That didn’t just happen overnight. In this special live (on Zoom) episode, Kendra told us how she’s been abl ... Show More