Today, both Brock and Chalene (together!) give their thoughts on taking that thing you've already created — and proven works — and making it better. This could be an ebook, a course, a product or whatever! It's important to remember that there's always room to improve upon that thing… instead of constantly trying to create something new or topping what you h ... Show More
Today
I Studied 1300 Hooks, Here’s What Actually Works - 877
In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims ... Show More
27m 43s
Feb 26
He Beat The Instagram Algorithm | 39K Followers in 90 days - 876
In this episode, Brock Johnson breaks down how one creator beat the Instagram algorithm and gained 39,000 followers in just 90 days. He walks through the exact posting strategy that was used, including high-frequency posting, repeatable content formats, and how consistency played ... Show More
55m 55s
Feb 23
Is Your Instagram Dead? Should You Start Over? - 875
In this episode, Brock Johnson breaks down how to tell if your Instagram account is actually “dead” and whether starting over is the right move in 2026. He walks through the real reasons accounts experience low engagement, slow growth, or declining reach, and how to diagnose whet ... Show More
17m 44s
Jan 2024
Miami Packing, Interview Gone Wrong, Bret's Ring Saga, Music Tour Life Behind The Scenes with Celebrity Make Up Artist Sheba - 1051
Chalene gives another Lifer Update from Las Vegas while getting her makeup done. She shares how the packing for Miami is going, why she is redoing an interview that went wrong, Bret shares his thoughts on his new ring after the Oura ring saga and you get a fascinating behind the ... Show More
45m 6s
Jun 2024
Haters Say I Disgraced My Family and Thoughts on Kevin Spacey - 1100
Yo! What is going on? Happy Friday, if you're listening to this in real-time. Thanks for being here. Here's what we're going to talk about today. We're diving into the Kevin Spacey case, so heads up, trigger warning: we'll cover topics like sexual misconduct and abuse. Plus, we'l ... Show More
55m 50s