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Sep 2021
4m 30s

How Procter & Gamble Brought Diaper Cult...

MAD OVER MARKETING
About this episode

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out. 

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