The White Lotus is a marketers dream. From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The White Lotus magic. But what makes it click? Why are brands craving to be associated with the show? Let's do Shots in under 5 mins.
Jul 2017
How Pepsi and SheaMoisture Lost the Heart of Their Brand
Amanda Spann is a serial entrepreneur, and after seeing major judgment errors like Pepsi's tone-deaf Kendall Jenner ad, she launched the site youneedablackperson.com. She meant it as a joke, but it’s rooted in a much larger issue. On today’s episode, Amanda explains how rapid gro ... Show More
21m 51s