How do you use a client's pain to make a sale?
I've said it time and time again, pain is one of the most effective tools you have when making sales. Not that we want our clients to be in literal agony, but we want to be able to see where they're vulnerable and listen to what they need most. I found an old clip of mine where I literally walk you through the process. Grab a pad and take some notes for this important lesson!
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