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May 2020
4m 18s

The Start Of Array - Target Market Insig...

ERIK J. OLSON & KEVIN DAISEY
About this episode
Three years ago when Erik started working with Kevin, Erik was doing custom software development while Kevin was building websites. There wasn’t much overlap between the two but both realized they could benefit from having the other’s service. They were going to join and do this but have digital marketing as an add-on service by hiring a digital marketing ma ... Show More
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May 2020
How Erik Uses Quora
Contrary to what you might think, you should not always be creating new content. It takes a lot of time and effort to always create new content. You have to think of a topic, research it, create the content, and edit it. It's a much better use of time to constantly find ways to r ... Show More
4m 30s
May 2020
What a client wants versus what they need
Sometimes a client will ask us to do something they want even if it's not something they need. For instance, a client may ask us to add a press release to their website or social media sites when someone within their company gets a promotion. It may get them some attention, it ma ... Show More
4m 17s
May 2020
Kickoff Meetings
Whenever we sign a new client we have an on-boarding process that we stick to. In the past, before we implemented a formal onboarding process, we would often forget things or things would be left out. We learned that a few onboarding steps were crucial to our client’s success and ... Show More
3m 55s
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