In this episode of Shopify Masters, John Cascarano, a lawyer-turned-serial entrepreneur, and currently, the CEO of Beast personal care products, shares his entire playbook to scaling a successful business. He also discusses some hidden growth benefits to customization and gifting (hint: it’s not all about growth and retention).
Sep 22
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond i ... Show More
34m 59s
Sep 2025
MBA2679 How To Set Up a Business for Success
<p>You’ve made a few sales, the idea’s got traction, and now you’re asking yourself what comes next. Turning a side hustle into a real business can feel overwhelming, especially when you're trying to avoid unnecessary costs or paperwork too soon. If you're ready to build somethin ... Show More
19m 12s