In this episode of Shopify Masters, John Cascarano, a lawyer-turned-serial entrepreneur, and currently, the CEO of Beast personal care products, shares his entire playbook to scaling a successful business. He also discusses some hidden growth benefits to customization and gifting (hint: it’s not all about growth and retention).
Aug 20
The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how ... Show More
37m 14s
Sep 2025
MBA2679 How To Set Up a Business for Success
<p>You’ve made a few sales, the idea’s got traction, and now you’re asking yourself what comes next. Turning a side hustle into a real business can feel overwhelming, especially when you're trying to avoid unnecessary costs or paperwork too soon. If you're ready to build somethin ... Show More
19m 12s