In this episode of Shopify Masters, John Cascarano, a lawyer-turned-serial entrepreneur, and currently, the CEO of Beast personal care products, shares his entire playbook to scaling a successful business. He also discusses some hidden growth benefits to customization and gifting (hint: it’s not all about growth and retention).
Today
The Secret to a $0 Customer Acquisition Cost
Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
48m 57s
Mar 17
How I Scaled My Side Hustle to $15 Million
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
34m 3s
Mar 2024
571. If I Started a New Product Business, Here are the Steps I Would Take
After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were sta ... Show More
30m 58s