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Jul 2021
25m 2s

Bacardi vs Pernod Ricard | Rum and Revol...

Wondery
About this episode
When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too.Listen to new episodes 1 week early and to all ep ... Show More
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Jul 2021
Bacardi vs Pernod Ricard | Hunter or Prey | 2
Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard ... Show More
23m 37s
Jul 2021
Bacardi vs Pernod Ricard | The Bat Out of Hell | 3
Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Liste ... Show More
23m 14s
Jul 2021
Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks.Listen to new episodes 1 week early and to all ep ... Show More
24m 16s
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