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Jul 2021
23m 37s

Bacardi vs Pernod Ricard | Hunter or Pre...

Wondery
About this episode
Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging wi ... Show More
Up next
Jul 2021
Bacardi vs Pernod Ricard | The Bat Out of Hell | 3
Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Liste ... Show More
23m 14s
Jul 2021
Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks.Listen to new episodes 1 week early and to all ep ... Show More
24m 16s
Jul 2021
Bacardi vs Pernod Ricard | Rum Punch Politics | 5
Bacardi manages to best Pernod Ricard by using both the courts and Capitol Hill to keep the embargo in place against Pernod Ricard’s rum of the same name, Havana Club. But as relations between the U.S. and Cuba warm, negotiations between Havana and Washington begin. On Castro’s w ... Show More
22m 23s
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