“Sound is the forgotten flavor sense,” says experimental psychologist Charles Spence. In this episode, we discover how manipulating sound can transform our experience of food and drink, making stale potato chips taste fresh, adding the sensation of cream to black coffee, or boosting the savory, peaty notes in whiskey.
Composers have written music to go with ... Show More
Aug 19
Tomatoes: A Love Story
The tomato is Gastropod’s favorite flavor of summer, and we’re not alone: today, it’s the most popular vegetable on the planet, despite the fact that it's technically a fruit. But, until a couple of hundred years ago, the tomato wasn't really anyone's favorite. In South America, ... Show More
50m 48s
Aug 5
The Most Dangerous Fruit in America
It's the epitome of summertime: there’s nothing like a cold, juicy slice of red watermelon on a swelteringly hot day. But, once upon a time, watermelons were neither red nor sweet—the wild watermelon has white flesh and a bitter taste. This episode, we scour Egyptian tombs, decay ... Show More
45m 20s
Jul 22
The Colorful Tale of Mexico's A-maize-ing Grain
This might sound corny, but the relationship between maize and humanity is essential. We rely on corn—globally, more maize is grown than wheat or rice—and, in turn, corn is utterly dependent on us, to the extent that it's lost the ability to reproduce without our help. But corn's ... Show More
50m 56s
May 2024
Gastropod: Why are restaurants so loud? Plus the science behind the perfect playlist
When you go out for a meal, it’s not just what's on your plate that matters, it's what's in your eardrums, too. From dining rooms so loud you have to shout to be heard, to playlists that sound like a generic Millennial Spotify account, it's not surprising that sound is the single ... Show More
44m 3s
Jun 2023
Frontiers of Food Science: Do Sound and Color Affect Flavor?
Experimental psychologist Charles Spence introduces us to gastrophysics, the science of how the brain melds color, smell and sound to create powerful multisensory taste experiences. Plus, Nicola Twilley investigates the rise of alternative sugars; Alex Aïnouz goes on a hunt for t ... Show More
51m 4s
Jun 2023
80. The Snacking Revolution: From Hype Treats To It-Desserts
Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategist on our Food and Drink team join Bethan to discuss snacking culture.
Consumers are snacking more than ever, whether for comfort, for t ... Show More
20m 51s
May 2022
Restaurant menus and the art of persuasion (E11)
"Mountain yam, caramelized white chocolate, popcorn, coconut." That's an actual restaurant dessert documented by Dr. Alison Pearlman in her book, "May We Suggest: Restaurant Menus and the Art of Persuasion." Check her out on the podcast, and check out her book: https://www.agatep ... Show More
48m 38s