“Sound is the forgotten flavor sense,” says experimental psychologist Charles Spence. In this episode, we discover how manipulating sound can transform our experience of food and drink, making stale potato chips taste fresh, adding the sensation of cream to black coffee, or boosting the savory, peaty notes in whiskey.
Composers have written music to go with ... Show More
Apr 21
White vs. Wheat: The Food Fight of the Centuries
White or whole wheat: while today the question is most frequently asked at the sandwich counter, the debate over the correct answer goes back literally thousands of years. This episode, we dive into the world's longest-running, highest-stakes food fight. Along the way: the invent ... Show More
52m 35s
Apr 7
Protein, Pyramids, and Politics: The Forgotten Stories and Controversial Science Behind Government Dietary Advice
ICYMI, our old friend the food pyramid has been flipped on its head. The Trump administration recently issued new dietary guidelines that it says will "revolutionize our nation's food culture." It's a bold claim—but since when has the government been in the business of telling us ... Show More
55 m
Mar 24
Sushi's Extraordinary Evolution: From Pickle to Primetime
Sushi is everywhere these days—in grocery stores and gas stations, at buffets and birthday parties, in Europe and Latin America and all over the United States. This popularity is especially astonishing when you remember that, just a few decades ago, the idea of eating nuggets of ... Show More
45m 29s
May 2024
Gastropod: Why are restaurants so loud? Plus the science behind the perfect playlist
When you go out for a meal, it’s not just what's on your plate that matters, it's what's in your eardrums, too. From dining rooms so loud you have to shout to be heard, to playlists that sound like a generic Millennial Spotify account, it's not surprising that sound is the single ... Show More
44m 3s
Jun 2023
Frontiers of Food Science: Do Sound and Color Affect Flavor?
<p>Experimental psychologist Charles Spence introduces us to gastrophysics, the science of how the brain melds color, smell and sound to create powerful multisensory taste experiences. Plus, Nicola Twilley investigates the rise of alternative sugars; Alex Aïnouz goes on a hunt fo ... Show More
51m 4s
Jun 2023
80. The Snacking Revolution: From Hype Treats To It-Desserts
<p>Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategist on our Food and Drink team join Bethan to discuss snacking culture.</p>
<p>Consumers are snacking more than ever, whether for ... Show More
20m 51s
May 2022
Restaurant menus and the art of persuasion (E11)
"Mountain yam, caramelized white chocolate, popcorn, coconut." That's an actual restaurant dessert documented by Dr. Alison Pearlman in her book, "May We Suggest: Restaurant Menus and the Art of Persuasion." Check her out on the podcast, and check out her book: https://www.agatep ... Show More
48m 38s