Brain Driven Brands

Tell People to Take Stuff Out of Their Cart…We’re Serious.

State of the Industry…Is DTC Dead??

AMA: Creative Strategy Edition (Feat. Paige Phillips)

How To Hack Into Your Customer’s Mind (The Easy Way)

$7 Smoothies vs. $7 Deodorant: Pricing Psychology

Get People to Pay More For Your Products…Using Psychology

The 3 Messaging Tweaks Behind $1M in Sales

What Really Matters When Building a Creative Team (Feat. Joanna Wallace)

Sarah Makes Nate Cry (And Yet Another Super Secret Prompt)

Amazon’s 25% Upsell Secret (That You Can Totally Steal)

Riffing…On Things We Hate About Twitter

The Tweet Test: What Really Drives Influencer Engagement

Persuade Without Getting Sued: The Psychology of Compliance in DTC

If You Hate Skincare/Soap Ads, Blame This Guy

Brain Driven Brands - The 75 Rule: Using Milestones to Drive Buying Behavior

People Are Not Price Sensitive. They Are Perception Sensitive.

Real Science or Total Scam? A Game for Marketing Nerds

Get People to Pay 35% More By Using THIS Psych-Tactic

He Wanted a Ford. He Bought a Range Rover. What Happened?

The Orange is a Lie: How a Vitamin Deficiency Built an Empire

The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?

Want to Boost Product Ratings by 32%? DO THIS!!

How to Sell to Generation X (and Not Get Cancelled)

Sarah’s Super Secret Chat Prompt + Nate’s Discovery

3 Ways to Sell a Lifestyle, Not a Product

Conversion Play-by-Play: Can This Brand Score the Sale?

Just Apologize: The Psychology Behind Churn

The Price Is Wrong: Does Price Really Matter to Customers?

Built to Survive: Why The Brain Hates Your Ads

How to Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann)

The $100M Marketing Competition

Magically Increase Conversions With This Simple Psych Tactic

Boomers Buy…But Not Like THAT (GM101)

7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)

Hey Guy, We Need to Talk…(About Generating Market Demand)

One Word to [Convert] Them All: Here’s What It Is!

DON’T Market Your App Until You Listen to THIS!

PART 2 Can Sarah Craft an Ad That Converts in Real Time?

Can Sarah Craft an Ad That Converts in Real Time?

This Easy Psych Hack Could Increase Your Sales by 22%

Your Customer Avatar Is Wrong (But Don’t Worry, So Is Everyone Else’s)

The Illusion of Data: Why Customers Don’t Behave the Way Numbers Predict

7 Customer Insights That Are Actually Holding Your Brand Back

Your 'Limited-Time Offer' Isn't Fooling Anyone

Lego Made $9.8B Using this One Simple Marketing Hack

Boost Persuasiveness by 10.3% Using this Super Simple Psychology Hack

How to Build a Creative Team that “Gets it” (Feat. Joanna Wallace)

Why Your Strategy is Doomed to Fail (and How to Fix It)

What Marketers Got Wrong in 2024…and How to Get It Right in 2025

Gut Driven Brands! Nate & Producer Scotty Take Over!