Brain Driven Brands

Consumers Got Weird This Year: 5 Truths Marketers Aren't Ready For

The Worst Ad Takes We've Ever Heard (And Why They Refuse to Die)

You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)

99% of Marketers Are Using AI Wrong (Including YOU)

Boost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT]

The 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026)

Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)

Stop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀

Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time

How to Turn Hate Comments Into Your Best Marketing Strategy

🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot

The OK Soda Story: How One Brand Died Before It Began

The Weird Ad Length That Drove 40% More Traffic

When to Use % Off vs. $ Off Discounts

Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About

Retention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)

From 1,000 Ads to 12: How Smart Brands Are Winning Differently

7 Good Cookies: The Marketing Lie That's Costing You Growth

🎉 Episode 100: The Top 7 Episodes You Need to Send to a Friend

Steal Your Customers from Your Competitors (the Easy Way)

Boost Your Sales by 42%...With ONE Great [Secret]

Static Creative Ads, hate it or love it? (Feat. Joanna Wallace)

5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace)

We Made Mashed Potatoes (A Miscellaneous Episode)

"Nash Equilibrium" Is Why Your Competitors Are Winning

What's NOT Working Tells You More About What Will (Here's Why…)

Want to Boost CVR by 5X? Don't test hooks…JUST DO THIS!

Operators Weigh In: Should We Be Using AI in Ecommerce?

The Psychology of Bundling

Tell People to Take Stuff Out of Their Cart…We're Serious.

State of the Industry…Is DTC Dead??

AMA: Creative Strategy Edition (Feat. Paige Phillips)

How To Hack Into Your Customer's Mind (The Easy Way)

$7 Smoothies vs. $7 Deodorant: Pricing Psychology

Get People to Pay More For Your Products…Using Psychology

The 3 Messaging Tweaks Behind $1M in Sales

What Really Matters When Building a Creative Team (Feat. Joanna Wallace)

Sarah Makes Nate Cry (And Yet Another Super Secret Prompt)

Amazon's 25% Upsell Secret (That You Can Totally Steal)

Riffing…On Things We Hate About Twitter

The Tweet Test: What Really Drives Influencer Engagement

Persuade Without Getting Sued: The Psychology of Compliance in DTC

If You Hate Skincare/Soap Ads, Blame This Guy

Brain Driven Brands - The 75 Rule: Using Milestones to Drive Buying Behavior

People Are Not Price Sensitive. They Are Perception Sensitive.

Real Science or Total Scam? A Game for Marketing Nerds

Get People to Pay 35% More By Using THIS Psych-Tactic

He Wanted a Ford. He Bought a Range Rover. What Happened?

The Orange is a Lie: How a Vitamin Deficiency Built an Empire

The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?