We kicked off Season 3 with some heat. 🔥
In this episode, Nate and Sarah talk about why the volume game in ads is broken — and how brands are shooting themselves in the foot by flooding their accounts with 100+ AI-generated ads a week. Spoiler: consumers aren't dumb. They're tired, frustrated, and tuning out repetitive, irrelevant creative.
We share some new stats on consumer behavior (61% are less likely to buy after seeing the same ad too many times, 49% flat out refuse). We dig into why volume ≠ diversity, why overloading creative teams is unsustainable, and why the future looks more like "7 great cookies" than "50 mediocre ones."
Nate and Sarah also shift into brand strategy — how to prime buyers long before the sale, the reality of emotional lag in purchasing decisions, and why building memorable brand campaigns is the antidote to cookie-cutter volume. We even talk about why silly things (like my little red dinosaur) actually work for brand recall.
If you've ever wondered:
Why dumping ads into Meta isn't working anymore
How to think about emotional timing in customer behavior
How to balance brand vs. performance spend without losing your shirt
And why "be more interesting" might be the most practical advice you'll hear this year
…this episode is for you.
Season 3 is here, and we're starting loud. 🧠⚡️
Marketers...Don't Think About WHO Think About WHEN: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000675762314
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg