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Podcast Advertising Playbook

by Heather Osgood
198 EPISODES
Nov 2022
All Episodes
The Big 2-0-0: Highlights, Hits, and Hot Takes from the Playbook Archives
Heather Osgood
From PR to Podcasting
Heather Osgood
Using Ads to Monetize Your Podcast
Heather Osgood
Cracking Multiformat Success
Heather Osgood
Community Is the New Currency
Heather Osgood
Forever Dog Unleashed: Simulcasts, Sets, and Star Power
Heather Osgood
Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook Special
Heather Osgood
Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia
Heather Osgood
Ad It Up: Podcasting with the IAB
Heather Osgood
Inside the Calm: Kirk Martin on Podcasting, Growth & Sponsorships
Heather Osgood
From Wonder to Acast: Where Branded Content is Headed Next
Heather Osgood
Scaling Smarter: The Next Phase of Podcast Advertising
Heather Osgood
Podcasting, Profits & the Power of Audiencelift
Heather Osgood
From Curation to Community: How Podcasts Grow with Arielle Nissenblatt
Heather Osgood
The Podcasting Crystal Ball: James Cridland on Industry Shifts, Metrics & What’s Next
Heather Osgood
The Sound of Trust: Inside NPM's Approach to Podcast Advertising
Heather Osgood
Behind the Mic with Andrew Giancola
Heather Osgood
Building Authentic Connections: Podcast Advertising, Trends, and Strategy
Heather Osgood
The Future of Podcast Advertising: Insights from Lex Friedman
Heather Osgood
Brand Safety in Podcasts: Risks, Trust & Ethical Challenges
Heather Osgood
Introducing Podcast Perspectives: Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte
Heather Osgood
Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist
Heather Osgood
Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
Heather Osgood
Podcasting 101: The Ultimate Beginner's Guide for Brands
Heather Osgood
The AI Revolution: Ads, Ethics, and the Road Ahead
Heather Osgood
From Frenemies to Podcast Pioneers
Heather Osgood
Talking Shop with Veritone One
Heather Osgood
Unpacking Podscribe's Quarterly Benchmark Report
Heather Osgood
Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies
Heather Osgood
It's All About Audio
Heather Osgood
Roster Highlight: Jimmy Pardo of Never Not Funny
Heather Osgood
Podcast Movement 2024 Rewind
Heather Osgood
A Peek Behind the Curtain: Team Spotlight
Heather Osgood
Podcasts in the Era of Digital Transformation
Heather Osgood
Mini Masterclass: Tracking Those Results
Heather Osgood
Mini Masterclass: Talking Points & CTAs
Heather Osgood
Mini Masterclass: Target Like A Pro
Heather Osgood
Mini Masterclass: Before The Campaign
Heather Osgood
Different Ad Buys Belong In Different Buckets
Heather Osgood
Share Of Voice, Episodic Separation, & Ad Load
Heather Osgood
Don’t Judge a Podcast By Its Cover
Heather Osgood
It’s All Content Driven
Heather Osgood
Exclusivity & Good Ad Reads
Heather Osgood
IAB’s Podcast Advertising Revenue Report
Heather Osgood
What Even Is A Podcast Anymore?
Heather Osgood
The Power of Simulcasting
Heather Osgood
A Discussion of Programmatic Ads at SXSW
Heather Osgood
Branded Podcasts & Simulcasting
Heather Osgood
YouTube Viewership & Pixel-Based Attribution
Heather Osgood
Bottom of Funnel Podcast Advertising
Heather Osgood