The Dealer Playbook

"Guaranteed human" — How AI makes connection critical | Joey Zanetis, EVP iHeart Media Automotive

"Doesn't mean goodbye" — Recapturing "lost" customers through fixed operations | Kristine Lentz, Urban Science

“The Great Train Wreck”: How Affordability and a Broken Process Are Costing Dealers the Sale | Matt Lasher, Streamline Auto

"Stop Blaming Marketing": The Digital Mistake Costing Dealers Growth | Ashley Cavazos, NCM Associates

"It's Like a Wingman": The Sales Intelligence Tool Closing the Gap Between Your Worst and Best Reps | Jay Ku, Founder of HeyGreenlight

“You’re Getting the Diluted Version”: How Dealers Are Being Underserved by Their Own Ad Vendors | Subi Ghosh, EVP Partnerships at fullthrottle.ai

“We Built an AI Department” - Why Dealers Need a Real AI Strategy Anyway | Jeff Swickard, President/CEO of Swickard Auto Group

"Win the Top-of-Mind Battle" - Why Most Salespeople Never Get Remembered | Charles Cannon, GM at BMW West Houston

"Sold 300+ Used Cars" - This ford store cracked the used car game | Rob Ruth, President - Bob Ruth Ford

"The Sir Walter Way" - How a 100-Year Dealership Stays Nimble (and Grows) in a Modern Market | Matt Birkhead, Dealer Principal at Sir Walter Chevrolet

"Design is an operating system" - How Architecture Shapes Sales, Service, and Culture | Josh Keough, Gensler

"A 2025 Year in Review" - The Real Lessons of 2025 and Why 2026 Demands More

"Kickstart Your Wealth Engine" - How a Kia GM Built $10M in Real Estate While Running a Store | Tustin Ulrich, GM at Roper Kia

"The ‘Pull, Not Push’ Strategy" - How Authentic Community Investment Drives Real Store Traffic | Ashley Brockhurst, Charlesglen Toyota

“Hospitality First” — The Signature 2.0 Experience That’s Changing How Guests Buy Cars | JB Burnett, GM at Preston Auto | Multi-Store Operator

"Viral for the Right Reasons" - What Dealers Can Learn from Lange & Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange & Fetter Ford

“Every Crisis Is Free Profit” — How to Turn Disruption in the Industry Into Opportunity | Nir Bashan, founder of The Creator Mindset

“Use the Equity, Not the Gut” Where the Data Says Your Car Will Sell Next | Yolanda Biswah, President of Canadian Black Book (CBB)

“Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE & Creator of Kharisma Mastery

“Extremes Get Clicks”: What 3,000 Pros Just Told Us About AI vs. Google | Marcus Sheridan, Author of Endless Customers | Ep. 684

“Curiosity Beats Fear Every Time”: How Dealers Are Future-Proofing Their Teams for AI and Electrification | Sebrina Westbrooke, Program Manager at Georgian College | Ep. 683

Alex Lawrence: The Playbook for Selling EVs in a Volatile Market | Car Sales | Ep. 682

Tara Willis: How to Build a Culture That Sells Cars | Car Sales | Ep. 681

Jean-Pierre Lacroix: The Most Underrated Tool For Selling More Cars | Car Sales | Ep 680

Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679

Michael Cirillo: The Biggest Problem In Retail Auto and How To Solve It | Leadership | Ep. 678

Jimmy Douglas: Why 49% of Car Dealers Struggle to Sell EVs | Car Sales | Ep.677

Ondar Tarlow: Activate More Car Buyers with VIP Events | Car Sales | Ep. 676

Shasta Haddock: How to Convert Social Media Leads Into Car Sales | Business Development | Ep. 675

Janis Showers: The Most Overlooked Profit Center in Your Dealership | BDC | Ep. 674

Ep. 673 - Why Your Dealership Experience Is Worth More Than You Think, with Megan McDowell

Ep. 672 - If you believe AI will replace your job… you’re right

Ep. 671 - The Secret Car Sales Strategy Your Competitors Don't Know About

Ep. 670 - GET OUT of the Customer's Way, for crying out loud! with Gary Graves

Ep. 669 - Why Tires Might Be Your Dealership’s Most Overlooked Goldmine, with David Pulla

Ep. 668 - Should You Buy a Dealership in 2025? with Arthur J Madjarian

Ep. 667 - The New Rules of SEO for Car Dealers in 2025, with Colin Carrasquillo

Ep. 666 - What Most Dealerships Gets Wrong About CRM, with Sam Maimone

Ep. 665 - Why Fixed Ops Isn’t Back-End—It’s the Backbone, with Nicole Dolphin

Ep. 664 - How to Create a High-Performance Dealership Culture, with Jill Schulman

Ep. 663 - The Laws That Top Performers in Retail Auto Obey, with Alan Dickie

Ep. 662 - AI, Accountability, and the $30 Leak in Your Marketing, with Matt VanDyke

Ep. 661 - What Agentic AI Means for the Future of Automotive Retail, with Barry Hillier

Ep. 660 - How To Turn Friction Points Into Profit Centers, with Jacqui Barker

Ep. 659 - Expanding Your Dealership’s Revenue Stream, with Shahin Alizadeh

Ep. 658 - Lessons in Influence from One of Canada's Most Respected Leaders, with Agnes Di Leonardi

Ep. 657 - Human First, AI Fast: The New Sales Formula, with Kyle Mountsier

Ep. 656 - Avoid This Mistake, Unlock Customer Loyalty, with Christine Mitchell

Ep. 655 - How to create a Culture that delivers the Brand Promise, with Edwin Frizzell

Ep. 654 - What the Top 1% of Dealers Are Doing Differently on Social Media, With Miranda Pyette