What if your biggest dealership problems aren’t “market problems”… but creativity problems?

In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio Award winner, and Emmy-nominated former Hollywood/advertising executive to show car dealers how to use creativity as a practical business tool, not fluffy “inspiration,” but real-world tactics that move metal, grow service, and improve culture.

Nir has coached leaders at AT&T, Microsoft, NFL Network, EA Sports, Suzuki, JetBlue, and more. In this conversation, he maps the same creativity frameworks directly onto retail automotive in 2025 and beyond.

You’ll learn:

Why creativity + innovation are the only sustainable edge as regulations, EVs, and consumer behavior change
How to translate Hollywood-level creativity into daily dealership operations
A simple mindset shift to turn “crisis after crisis” into opportunity (EV overstock, chip shortages, changing regs, etc.)
How to balance data and creativity so your analytics don’t kill your humanity
A dead-simple language exercise that can boost customer satisfaction and sales
Why everyone is creative (backed by research) and how to unlock it in your team
How to use creativity to transform your BDC, service lane, and sales culture

Book Giveaway – 10 Free Copies of The Solution Mindset

If you got value from this episode:

Leave an honest review on Apple Podcasts or Spotify
Screenshot your review
DM it to Michael on LinkedIn, Facebook, Instagram, or X

👉 The first 10 people to do that will get a free copy of Nir’s new book, The Solution Mindset.

What if your biggest dealership problems aren’t “market problems”… but creativity problems?

You’ll learn:

Why creativity + innovation are the only sustainable edge as regulations, EVs, and consumer behavior change
How to translate Hollywood-level creativity into daily dealership operations
A simple mindset shift to turn “crisis after crisis” into opportunity (EV overstock, chip shortages, changing regs, etc.)
How to balance data and creativity so your analytics don’t kill your humanity
A dead-simple language exercise that can boost customer satisfaction and sales
Why everyone is creative (backed by research) and how to unlock it in your team
How to use creativity to transform your BDC, service lane, and sales culture

Book Giveaway – 10 Free Copies of The Solution Mindset

If you got value from this episode:

Leave an honest review on Apple Podcasts or Spotify
Screenshot your review
DM it to Michael on LinkedIn, Facebook, Instagram, or X

👉 The first 10 people to do that will get a free copy of Nir’s new book, The Solution Mindset.

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