Why That Worked – Presented by StoryBrand.ai

#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)

#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells

#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)

#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down

#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand

#24: Pass/Fail—Breaking Down the Best and Worst in Branding

#23: Dadville—The New Rules of Being a Great Dad

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

#21: Slate—Why This $20K Truck Is Getting All the Attention

#20: Snipd—What Your Brand Name is Really Saying to Customers

#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions

#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign

#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025

#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective

#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)

#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

#11: Starbucks—The Brand that Changed How the World Drinks Coffee

#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)

#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

#7: Comedians—The Science and Strategy Behind the Funniest People on Earth

#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day

#5: Stories—The Survival Tool Hardwired into Every Human

#4: Football—Why It Became America’s Favorite Ritual

#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture

#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success

#1: Frameworks—The Invisible Structure Behind Every Great Idea

Why That Worked PREVIEW—A New Podcast You Can’t Miss

#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business

#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast

#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less

#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success

Introducing Why That Worked – Presented by StoryBrand.AI | Coming January 6th

#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life

#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches

#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty

#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)

#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks

#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses

#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand

#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise

#195: How to Get Over Your Camera Fears and Be Yourself on Video

#194: Why Your Business Desperately Needs a Project Manager

#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business