logo
episode-header-image
Jan 2025
24m 56s

#1: Frameworks—The Invisible Structure B...

StoryBrand.ai
About this episode

Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler?

 

In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless world-changing ideas and reveal how thought leaders, entrepreneurs, or anyone aiming for more clarity can leverage them. Listen in and discover how to turn your ideas into actionable frameworks that inspire success.

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. Trusted by thousands of businesses to create clear, effective messaging, it’s your turn to put it to work. Go to StoryBrand.ai to have it write your marketing and messaging assets for you!

 

--

Building a StoryBrand 2.0 is Now Available Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

 

In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.

 

This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Up next
Jul 7
#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “ ... Show More
21m 20s
Jun 30
#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grab ... Show More
30m 30s
Jun 23
#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels ... Show More
40m 46s
Recommended Episodes
Jan 2025
Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
26m 1s
Jan 2025
Why That Worked #3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
25m 39s
Jul 2023
How To Build A Business That Thrives WITHOUT YOU w/ Head EOS Implementer Mike Paton
Mike Paton is the head of EOS Worldwide and the head national implementer of EOS for companies of all sizes. Today we talk all things scale, delegation, and traction in our lives and businesses. Mike Paton has spent every working day of the last 15 years helping thousands of lead ... Show More
58m 16s
Feb 2025
Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
40m 1s
Dec 2024
Why That Worked PREVIEW—A New Podcast You Can’t Miss
BIG NEWS! Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework.   Have you ever wondered why some brands, trends, or pro ... Show More
6m 9s
May 28
Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
38m 40s
Mar 2025
Define Your Niche, Talk Through Business Challenges, & Manifest Your Vision Board FASTER with Alexandria Reed and Jordan Hawkins
What if you could manifest your entire vision board for this year in a couple MONTHS? Today’s guests have crushed their goals for this year and set new ones just a few months into 2025! Alex and Jordan from The Elevate Collection are here to share hacks to unlock deeper connectio ... Show More
1h 5m
Oct 2024
#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers
Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. ... Show More
26m 49s
Nov 2024
3 Genius Moves to Supercharge Your Life and Business in 2025
Want to know the 3 genius moves we’re making right now to set ourselves up for massive success in 2025? Chris and I are sharing how we’re leveraging AI as the ultimate game-changer for saving time and scaling your business, the magic of building authentic, in-person connections t ... Show More
26m 17s
Jan 2025
Episode 246: Jim Edwards - "You Cannot Make Money with a Book, But You Can Get Rich?"
Jim Edwards and Stew Smith discuss how to write a book and leverage it for your business. In this podcast/presentation, I’ll guide you through a step-by-step process to plan out a map that automatically creates profits for your business using a book. If you're serious about maxim ... Show More
49m 52s