Sub Club by RevenueCat

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

WWDC 2025: What Subscription Apps Need to Know

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola

The 2025 State of Subscription Apps Report

How to Build More Successful Paywalls — Sylvain Gauchet

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google

How to Succeed on iOS vs. Android — Matt Rouif, Photoroom

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder

How to Re-Engage Churned Users — Caroline Walthall, Quizlet

How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps

How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo

How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin

How to Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo

How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company

The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, Candid Consulting

Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer

Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan

Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs

Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth

Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop

How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders

Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com

How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions

The Subscription App Industry Rebound — Eric Crowley, GP Bullhound

The Advantages of Working On an App You Care About — Christian Selig, Apollo

Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization

Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant

Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel

Building an Effective Data Product Strategy — Taylor Wells, News Corp

Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit

WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat