Covid19 is human made brand!

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

What happens when teenagers are shipwrecked on a deserted island? Can you find the fingerprint of God in warzones? Why was the concept of zero so revolutionary for humanity? A year into a pandemic that has completely upended the lives of people around the world, we look at how we ... Show More

<p>Humans have a built-in “negativity bias,” which means we give bad news much more power than good. Would the Covid-19 crisis be an opportune time to reverse this tendency?</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.co ... Show More

There's a lot of crying and shouting both in politics and at the office. Gautam Mukunda of Harvard Business School and Gianpiero Petriglieri of INSEAD help us try to make sense of it all. 

<p>Humans have a built-in “negativity bias,” which means we give bad news much more power than good. Would the Covid-19 crisis be an opportune time to reverse this tendency?</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.co ... Show More

<p>Most of us feel we face more headwinds and obstacles than everyone else — which breeds resentment. We also undervalue the tailwinds that help us — which leaves us ungrateful and unhappy. How can we avoid this trap?</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a h ... Show More

<p>Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist <a href="https://www.asc.upenn.edu/people/faculty/damon-c ... Show More

<p>#QOTD: Tell me something that happens in your world and how it's explained, but what's really going on?</p> <p> </p> 

From airplane crashes, to industrial disasters and medical error: When things go terribly wrong, why do we blame human beings instead of bad design?Read the PDF transcript of this episode. 

COVID-19 exposed the flaws in our society and the human species. Do we leave old ways behind and build our defenses for the pandemics to come and what will our economic fortunes look like? Does human behaviour really change in the long run? Hear from Dr Mei Ling Doery, Global Aff ... Show More