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Feb 2021
58m 30s

The secret of influence through storytel...

Carole Issa
About this episode

Once upon a time, a California girl went to China and started the greatest adventure of her life… 🇨🇳

An entrepreneur based in Shanghai and the COO of the N°1 LinkedIn Marketing Agency, Genius Encel, Tamar helps Fortune 500 companies generate leads through LinkedIn.

As the Co-President of LinkedIn Local Asia, she's created a network of communities made up of LinkedIn lovers, embracing the original idea of LinkedIn Local: getting to know ‘’the person behind the profile’.’

Her Shanghai community has more than 3000 members, making it one of the most professional and active networks in China, recognized by LinkedIn China.

Tamar also teaches the next generation of digital marketers as a Professor at Emlyon Business School, showing them what it's really like and how to apply real-life practices to marketing rather than theoretical nonsense.

Some key themes that Carole Issa explores with Tamar Hela:

- 1'57": Tamar's elevator pitch

- 2'44": How did she and her business partner Julien come up with their business name

- 6'12": The definition of 'luck' for her

- 8'13": The power of mindset and how to build emotional fitness

- 11'44": The rituals she's developed over time that led her to success

- 14'58": The top x3 mistakes business owners make when marketing on LinkedIn

- 17'26": Why storytelling works in marketing

- 26'31": The most common LinkedIn myths that need to be busted

- 30'08": What to look for when choosing a business partner

- 33'11": Her top challenges as a business owner and team leader

- 37'32": Attracting the right talents to join your team

- 42'44": The importance of creating a community around your business

- 49'43": What changed with CoVid and the emerging trends on LinkedIn

- 52'02": The big WHY of Genius Encel

- 54'13": A book that created a big impact in her life

- 55'19": The 30-day challenge that she'd throw to the listeners

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

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