logo
episode-header-image
Feb 2021
58m 30s

The secret of influence through storytel...

Carole Issa
About this episode

Once upon a time, a California girl went to China and started the greatest adventure of her life… 🇨🇳

An entrepreneur based in Shanghai and the COO of the N°1 LinkedIn Marketing Agency, Genius Encel, Tamar helps Fortune 500 companies generate leads through LinkedIn.

As the Co-President of LinkedIn Local Asia, she's created a network of communities made up of LinkedIn lovers, embracing the original idea of LinkedIn Local: getting to know ‘’the person behind the profile’.’

Her Shanghai community has more than 3000 members, making it one of the most professional and active networks in China, recognized by LinkedIn China.

Tamar also teaches the next generation of digital marketers as a Professor at Emlyon Business School, showing them what it's really like and how to apply real-life practices to marketing rather than theoretical nonsense.

Some key themes that Carole Issa explores with Tamar Hela:

- 1'57": Tamar's elevator pitch

- 2'44": How did she and her business partner Julien come up with their business name

- 6'12": The definition of 'luck' for her

- 8'13": The power of mindset and how to build emotional fitness

- 11'44": The rituals she's developed over time that led her to success

- 14'58": The top x3 mistakes business owners make when marketing on LinkedIn

- 17'26": Why storytelling works in marketing

- 26'31": The most common LinkedIn myths that need to be busted

- 30'08": What to look for when choosing a business partner

- 33'11": Her top challenges as a business owner and team leader

- 37'32": Attracting the right talents to join your team

- 42'44": The importance of creating a community around your business

- 49'43": What changed with CoVid and the emerging trends on LinkedIn

- 52'02": The big WHY of Genius Encel

- 54'13": A book that created a big impact in her life

- 55'19": The 30-day challenge that she'd throw to the listeners

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Up next
Oct 2023
The Psychometric Assessments Controversy: Are They the Key or Just a Lock? | David Leahy | Leadership Activators Global Edition #24
Join me in this episode with David Leahy, MD of Great People Inside Australia, as I uncover the controversy surrounding psychometric tools. Explore the objective insights they offer for hiring and development, and discover how organizations can optimize recruitment, develop team ... Show More
51m 47s
Jun 2023
Speaking with Impact: Unleashing the Leadership Potential of Your Voice and Message | Sheryl Plouffe | Leadership Activators Global Edition #23
Are you a service provider looking to grow your business and attract more clients? Have you ever considered starting a podcast but aren't sure where to begin? Then, this episode is for you! I am thrilled to welcome my special guest this month, Sheryl Plouffe, who is a former broa ... Show More
41m 33s
Nov 2022
How To Empower and care for your Team - Even When You Aren't There | Luke Canham | Leadership Activators Global Edition #22
What if you could empower your people to make the right decision, even when you aren't there? A radical new approach to recruit, onboard, Upskill and maintain team morale and standards with UGC videos combined with positive daily reminders is now within reach of everyone. Join me ... Show More
57m 4s
Recommended Episodes
Nov 2022
Hala Taha: How To Leverage LinkedIn To Grow Your Brand and Your Bank Account (The Action Academy Podcast)
Have you been sleeping on LinkedIn? Are you focusing most of your time on building your Instagram or Twitter following? If you don’t see the value of a strong LinkedIn profile, you’re behind the times! Hala Taha recorded, edited, and launched the first episode of Young and Profit ... Show More
39m 34s
Jan 2024
#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media
How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast an ... Show More
43m 58s
Apr 2025
[Stories of Success From Empower Alumni] From Overwhelmed to Expert: Julie's Journey as a Dietician in Digital Business
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses.  In Part 4, Jess sits down with Julie Balsamo. Julie is a driven and passionate nutrition expert, who shares her experience of lau ... Show More
27m 48s
Aug 2020
#102: Daniel Disney On Growing A 600K LinkedIn Audience & Effective B2B Sales Tactics
As a sales trainer who uses LinkedIn for B2B lead generation and sales myself, I was very excited to have a 1:1 chat with Daniel Disney - the No.1 most influential sales expert on LinkedIn! Daniel has made a name for himself as the very best B2B social seller on LinkedIn, and it’ ... Show More
52m 8s
Sep 2024
Building Business on LinkedIn: Colin Hirdman’s Blueprint for Growth
What are some practical ways entrepreneurs to authentically use Linkedin for business growth? Colin Hirdman is an expert on growth marketing who has started numerous companies, and now focuses on helping people succeed on LinkedIn.  Join Scott and Colin as they explore:  * Colin ... Show More
58m 4s
Apr 2024
The Power of Community: Growing Your Business Through Relationships
In this episode, Michelle Thames discusses the power of community and growing your business through relationships. She emphasizes the importance of networking and finding your tribe, as well as leveraging platforms for engagement and creating spaces for connection. She shares a s ... Show More
11m 41s
Aug 8
How to Thrive as a Solo Marketer in the Chaos of Early-Stage Startups with Sandy Mangat, Head of Marketing at Pocus | Ep. 338
When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with. Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat. They talk about the realities ... Show More
36m 59s
Apr 2025
[Stories of Success From Empower Alumni] How Carolina Wikstrom Aligned Business Goals with Personal Purpose
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In each episode, they share their journeys—the wins, the lessons, and the challenges they’ve overcome along the way. In Part 3, Je ... Show More
30m 41s
Sep 16
Lulu Cheng Meservey: How To Build A Cult
Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without ... Show More
1h 49m
Sep 2020
591. Know Your Brand Archetype For More Sales and Customers - with Jennifer Kem
In This Episode You Will Learn About: Figuring out why people behave the way they do Listening to your intuition The brand archetypes Finding your confidence Being multi-passionate   Resources: jenniferkem.com masterbrand.me/happy confidently.me instagram.com/jennifer.kem Show No ... Show More
1h 13m