The 4 step process that every entrepreneur must go through in order to take ideas from conception to reality. Dr Tina Seelig is the director of the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. She teaches courses on creativity, innovation, and entrepreneurship at Stanford. Dr. Seelig earned a Ph.D. in Neuroscience from Stanford University School of Medical where she studied neuroplasticity. She has written 17 books and educational games. We had Tina on the show on Episode 27 and we talked about her book: "What I wish I knew when I was 20: A crash course on making your place in the world". If you haven't heard that episode you should definitely check it out as we talk about the one key difference between those who succeed in entrepreneurial ventures and those who don't.