Thinking about starting a business but don’t know where to begin? In this solo episode, Emma breaks down the 10-step blueprint every first-time founder needs to turn an idea into a real company. From testing your idea to understanding the completion and market landscape to building a brand, pricing for profit, and leading a team — Emma shares the lessons she ... Show More
Today
Kristin Cavallari on the Business That Set Her Free
Kristin Cavallari became a household name before she'd even graduated high school, and spent the next two decades building a life, a business, and a family under constant public scrutiny. But this conversation isn't just about the version of her life you've seen on screen. In thi ... Show More
1h 4m
Jun 30
Ask Me Anything: Pivoting in Your 40s, Plastic Surgery, and Starting a Business With No Money
In today’s solo episode, Emma dives into real listener questions: the actual mechanics of building from nothing, starting a business with no capital, why having no money can be an advantage, plus more nuanced questions about navigating your career, handling tricky mentors, and kn ... Show More
45m 51s
Sep 2025
MBA2679 How To Set Up a Business for Success
<p>You’ve made a few sales, the idea’s got traction, and now you’re asking yourself what comes next. Turning a side hustle into a real business can feel overwhelming, especially when you're trying to avoid unnecessary costs or paperwork too soon. If you're ready to build somethin ... Show More
19m 12s
Jun 2022
Creating Startup Ideas (Classic)
In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer. And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Qu ... Show More
12m 18s