Host Gemma Milne talks with the SMB Group’s Laurie McCabe about the uneven impact of 2020, both positive and negative, on small and medium-sized businesses and specific industries, the biggest challenges SMBs face when adopting new technologies, and whether they should pursue major transformation or more incremental change with these solutions.

About Laurie McCabe

Laurie is co-founder and partner of SMB Group. With more than 25 years of experience in the IT industry, she is widely recognized for her insights into small and medium-sized business technology adoption, requirements, and challenges. Laurie is a six-time Small Business Influencer Awards winner, has been cited as one of the 50 Most Influential People in Small Business Marketing by AllBussiness, and named one of the Top 200 Thought Leaders in Big Data & Analytics by Analytics Week.

Learn more:

https://www.smb-gr.com

https://lauriemccabe.com/

Topics of discussion

Are there commonalities among the businesses and industries that fared better in 2020 (06:11)
The role of technology for small and medium-sized businesses (08:55)
Tactical decisions that turned out to be smart and strategic (14:06)
How SMBs can be smarter about implementing new technologies (23:18)
Which enterprise technology is most relevant to SMBs (26:22)

Sponsor link

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