Originally from the UK, Fiona Swaffield has a background in event organisation and business management and has built a diverse career in the international hospitality and events industry. Living in Dubai since 2000, Fiona worked for Le Meridien Mina Siyahi Hotel before taking the plunge to co-create her own highly successful events agency, Siren Events, which she continues to run now as event director and managing partner. After more than a decade in the region, Fiona had identified a gap in the market for the provision of premium quality driven business and lifestyle management services, becoming managing partner of MyPA in 2014. This new venture sees Fiona manage a handpicked team of dedicated and personable consultants who bring the efficiency, insight and focus that she prides herself on, to every business the company works with.
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