logo
episode-header-image
Jan 2018
27m 34s

LTB 001 Branding and webdesign with Gil ...

The brand-building podcast by Stef Hamerlinck
About this episode

In this episode I talk with GIl Huybrecht, he's an amazing web/identity designer.  We talk about how to use typography to create website that are 'on brand'. We talk about managing expectations and negative feedback from your client. Gil also explains how he grew his dribbble audience to over 8000 followers.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com
Up next
Nov 2025
[Exclusive screening] Buckle Up Briefing #9: The future of branding keynote.
Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be headi ... Show More
35m 21s
May 2025
Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.
Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brand ... Show More
57m 36s
Apr 2025
Entertain or die: how to build an entertainment powerhouse
In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this time Dan shares some new insights on how to actually build an entertainment brand.Important links* You can find the full report h ... Show More
57m 36s
Recommended Episodes
Mar 2024
Graphic Designer Turned Web Designer - A Conversation with Web Designer Pro Josh Hall
<p>Can Graphic Designers offer Websites? Do Graphic Designers actually need to learn code, or do they already possess the skills needed to successfully make it offering UX, websites, web strategies,  and Web Design?<br/><br/>Join The Angry Designers this week as we have a convers ... Show More
44m 6s
Oct 2023
79 $18,500 Branding and Web Design Project - Breakdown
<p>Ever wondered how I land 5-figure clients and how much money I actually make off of one project? In this insightful episode, I spill the beans on how I not only secured the client but also managed to deliver stunning results that left them thrilled. You&#39;ll get an exclusive ... Show More
19m 10s
Sep 2024
Episode 286: Experience-led Branding with Doug Hughmanick
How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practi ... Show More
33m 39s
Feb 2024
93 Mastering Content Creation and Logo Design with Will Paterson
<p>Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the ... Show More
45m 50s
May 2023
58 A Client's Perspective​: Do They Always Need a Designer or Can They DIY It
<p>In this episode of The Profitable Designer Podcast, we sit down to talk to David, the founder of Nebula Snacks. He could potentially be a client to a brand, graphic, or web designer. 😊</p> <p>In episode #58, Kady asks him a lot of questions about how he got his logo designed, ... Show More
30m 51s
Aug 2024
S05.EP12 - Secrets of Logo Design with Ian Paget
<p>In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. </p> <p>👉 Learn more: https://justcreative.com/podcast</p> <p>Ian, a celebrated logo designer and author, has made a notable impact in th ... Show More
57m 59s
Aug 2023
67 The Best Way to Get 5-Figure Design Clients
<p>In this power-packed episode, we uncover the secrets to attracting 5-figure design clients. If you&#39;re a graphic, brand, or web design business owner looking to level up your clientele and boost your revenue, this episode is for you. No fluff, no filler – just the essential ... Show More
26m 7s
May 2018
247: Give A Goat A Gobstopper (feat. Kyle Turman)
Today we caught up with Kyle Turman, a product designer on the design systems team at Etsy. In this episode we dig into Kyle's work at Etsy on building seller-facing design systems, working remotely, the value of craft, and Bryn and Brian get a free therapy session. Kyle on the w ... Show More
1h 46m
May 2022
From the Archive: Beyond the Word: Designing Type
This episode originally aired on October 14, 2021. How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-b ... Show More
47m 37s