S E21: Market Power - Why businesses cha...

Discounts for the elderly or students may seem generous - but they win more customers. When businesses ask how they can make as much money as possible from each customer, they need a sophisticated pricing strategy. Betsey Stevenson and Justin Wolfers take a look at who gets a dis ... Show More

What happens when you know something that others don't? Or they know something you don't? These information asymmetries can great create a fog of mistrust, and doing business can get tricky. Betsey Stevenson and Justin Wolfers help clear the economic fog, and find ways to restore ... Show More

Now we've learned the tools of microeconomics, it's time to step up to macro. Betsey Stevenson and Justin Wolfers are here to show you how millions of individual microeconomic decisions affect the macroeconomic world - and how macroeconomics gives decision makers the tools to mak ... Show More

<p>Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?</p><p>To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ... Show More

#043: Today I'm joined by not one, but five guests for a Summer Marketing Mashup. Podcast show notes available here: https://www.smartpassiveincome.com/session43 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell ... Show More

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More

<p>Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Ha ... Show More

<p>Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space.&nbsp;But what if entrepreneurs focu ... Show More

<p>Curious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and markete ... Show More

<p>If you want to grow your business, your goal isn’t to beat the competition — it’s to escape the competition altogether. No one knows this better than PayPal founder Peter Thiel. His theory? “Competition is for losers.” Thiel is a former colleague, frequent co-investor and long ... Show More