Host Gemma Milne is joined by Pamela Danziger, founder of Unity Marketing, to talk about how retailers can best navigate the changing business landscape driven by shifting consumer demands, the most important trends that have emerged and accelerated this year, and what can we expect from consumers and retailers as we move into 2021.

About Pamela Danziger

A market researcher, speaker, and author, Pamela founded Unity Marketing in 1992 as a research-led marketing consultancy following her career in research and information management. She focuses on affluent consumer behavior and psychology, and has authored many books on the topic. She is a member of Home Trust International’s Leaders in Luxury Design and Jim Blasingame’s Small Business Advocate Brain Trust. Pamela is also a frequent contributor to Forbes and The Robin Report.

Learn more about Pamela Danziger:

https://unitymarketingonline.com/

Topics of discussion

Which trend had the biggest impact on retailers in 2020 (02:12)
What sort of mindset do retailers need to be successful (11:09)
The biggest lesson to be learned from 2020 (14:17)
The role of technology in the retail experience (18:02)
Expectations for consumer behavior in 2021 (23:40)

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Shifting with consumer demand, with Pame...