logo
episode-header-image
Dec 2020
32m 10s

Be a platform, w/Shopify's Tobi Lütke

Waitwhat
About this episode
The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify).Read a transcript of this ... Show More
Up next
Yesterday
REI’s secrets to sustaining a beloved brand and touching grass
REI has been around for 88 years. Mary Beth Laughton wants to make sure it’s around for 88 more. The CEO of America’s largest consumer co-op joins Rapid Response to talk about what it actually takes to revive an iconic business — without shareholders, without quarterly earnings c ... Show More
28m 54s
Oct 15
Rich Roll’s ‘crash course’ in entrepreneurship
Rich Roll’s popular podcast recently passed 1,000 episodes. He sat down with host Jeff Berman to discuss his growing podcast network, why he’s ignoring the algorithm, and his tumultuous path from addiction to wellness and endurance athletics. Subscribe to the Masters of Scale wee ... Show More
35m 35s
Oct 13
The AI race to save American science and reshape medicine forever
Renee Wegrzyn spent her career building the future of American science — including ARPA-H, the White House agency created to accelerate health breakthroughs. Then the Trump administration showed her the door. Wegrzyn co-founded Transfyr to tackle what she calls one of the most ov ... Show More
27m 48s
Recommended Episodes
Apr 2023
20VC: Shopify Founder Tobi Lütke on Why Micromanagement is Good | Why You Will Learn More From Studying World of Warcraft Guilds Than You Will Companies | Why Happiness is BS; Lessons on Marriage, Fatherhood & Decision-Making Quality
<p><!-- wp:paragraph --></p> <p>Tobi Lütke is the CEO and Co-Founder of <a href= "https://www.shopify.com/uk">Shopify</a>, the powerhouse company allowing anyone to start and grow their e-commerce business. Over an incredible 18 years, Tobi has scaled Shopify to 10% of total US e ... Show More
56m 48s
Nov 2022
Tobi Lütke: Calm Progress
My guest today is Shopify co-founder and CEO Tobi Lütke. We discuss the differences between founders and professional managers, how he’s scaled with Shopify, the constant fight against bureaucracy, how he thinks about innovation in a large company, and how he manages to keep his ... Show More
2h 42m
Jun 2020
The Game Changer | Coffee & Commerce Episode 3
<p>On today’s episode, from of our series Coffee &amp; Commerce, I’m joined by Tobi Lütke, the founder and CEO of Shopify. We discuss methods to overcome the biggest challenges in a post-COIVD world. Enjoy! Let me know what you think.You can follow VaynerCommerce on:</p> <p>Twitt ... Show More
55m 41s
Dec 2024
Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success
<p>Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexp ... Show More
37m 3s
Sep 2025
How to Live in Everyone Else's Future (with Shopify CEO Tobi Lütke)
Tobi is one of the most thoughtful people in the technology industry. He's also one of the very few people who started as a programmer -- just trying to solve his own problem -- and still runs his company as CEO today even as it approaches a $200B market cap. Tobi has done this i ... Show More
1h 47m
Feb 2021
TWE 47: How to Grow Profitable Shopify Store
In this episode of The Winning Ecommerce Experience Show, Claus Lauter talks about How to Grow a Profitable Shopify Store. Specifically, he talks about: - Finding The Right Approach to The Audience - Data, Planning, Testing - The Name of The Game - Customers, User Experience & Co ... Show More
43m 50s
May 2022
Tobi Lütke - Embrace the Unexpected - [Invest Like the Best, EP. 278]
My guest today is Tobi Lütke, co-founder and CEO of Shopify. Having first spoken to Tobi at the beginning of the pandemic, just two months into it, this felt an opportune moment to revisit Shopify and the world through Tobi’s eyes. Among many things, we discuss Shopify’s evolutio ... Show More
1h 27m
May 2020
How I Built Resilience: Live with Tobias Lütke and Jon Stein
When Tobias Lütke started Shopify, he wanted to empower merchants to start small and build resilience. Tobi spoke with Guy about the relevance of those principles in 2020, as he explains the rise of Shopify sign-ups during the pandemic. Jon Stein spoke with Guy about starting Bet ... Show More
29m 53s
Apr 2021
Shopify: The E-commerce On-Ramp - [Business Breakdowns, EP. 01]
Today we will be diving into Shopify. Shopify was founded in 2004 by Tobi Lütke and Scott Lake around their original problem of why it's so hard to build an online business when they struggled to open an online snowboard equipment store. Today, Shopify's goal is to make commerce ... Show More
1h 3m
Feb 2024
I Interviewed the President of Shopify | Ep 651
Get an inside look at Shopify's exponential growth and its impact on the e-commerce industry! Today, Alex (@AlexHormozi) is joined by Shopify’s President, Harley Finkelstein, as he dives deep into the philosophy and operation of the company, learning how the platform has become a ... Show More
1h 29m