Shopify CEO Tobi Lütke shares 20 years of entrepreneurial insight on passion, innovation, and finding your place in the world of commerce.
Sep 3
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Br ... Show More
37m 17s
Aug 27
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook
Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ... Show More
34m 4s
Nov 2022
Tobi Lütke: Calm Progress
My guest today is Shopify co-founder and CEO Tobi Lütke. We discuss the differences between founders and professional managers, how he’s scaled with Shopify, the constant fight against bureaucracy, how he thinks about innovation in a large company, and how he manages to keep his ... Show More
2h 42m
Apr 2023
20VC: Shopify Founder Tobi Lütke on Why Micromanagement is Good | Why You Will Learn More From Studying World of Warcraft Guilds Than You Will Companies | Why Happiness is BS; Lessons on Marriage, Fatherhood & Decision-Making Quality
<p><!-- wp:paragraph --></p> <p>Tobi Lütke is the CEO and Co-Founder of <a href= "https://www.shopify.com/uk">Shopify</a>, the powerhouse company allowing anyone to start and grow their e-commerce business. Over an incredible 18 years, Tobi has scaled Shopify to 10% of total US e ... Show More
56m 48s
Feb 2020
Be a platform, w/Shopify's Tobi Lütke
The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by: Bill Gates, Eric Schmidt (Google), Ju ... Show More
32m 10s
Dec 2020
Be a platform, w/Shopify's Tobi Lütke
The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by Bill Gates, Eric Schmidt (Google), Jul ... Show More
32m 10s
Jun 2020
The Game Changer | Coffee & Commerce Episode 3
<p>On today’s episode, from of our series Coffee & Commerce, I’m joined by Tobi Lütke, the founder and CEO of Shopify. We discuss methods to overcome the biggest challenges in a post-COIVD world. Enjoy! Let me know what you think.You can follow VaynerCommerce on:</p>
<p>Twitt ... Show More
55m 41s