In the ever-changing video games industry, Epic Games, the maker of the incredibly popular Fortnite multi-player game, considers whether it could become a PC-games distribution platform. Harvard Business School’s Andy Wu discusses his case, “Epic Games.”
Aug 4
Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end conten ... Show More
24m 9s
Jul 21
How a Museum Marketing Team Used AI to Bring People Closer to Art
In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team e ... Show More
26m 42s
Jul 7
Are We Entering a New Age of Creativity with the Help of AI?
In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to O ... Show More
29m 48s
May 2024
Fortnite: Turning a Meteoric Rise into Sustained Growth
In the 1990s and 2000s, video game developer Epic Games had a string of mid-size successes. But the release of Fortnite Battle Royale in 2017 changed the company’s path forever. The game was a blockbuster. By 2019, Fortnite had registered more than 250 million users, with 10 mill ... Show More
20m 18s
Sep 2020
The Evolution of Esports and Gaming | Marketing for the Now Episode #11
<p>Today’s episode is another edition of Marketing for the Now, where we discuss how now more than ever, the Esports and Gaming worlds should be front and center for brands. This episode will focus on how this industry continues to shape culture, the opportunities that exist for ... Show More
2h 1m
May 2021
Business Weekly: 08/05/2021
On this edition of Business Weekly, we look at the battle between the makers of one of the world’s biggest computer games, Fortnite, and the world’s biggest tech company, Apple. The court case could have implications for how app stores and payment models are run in the future. We ... Show More
49m 56s
May 2019
Fortnite: more than a video game?
Fortnite tends to make headlines because of how many people play it and how much money it makes, but it’s much more interesting than that. In this episode we explore how Fortnite’s founders have created a new way of experiencing the world that is up against Netflix, Facebook, Goo ... Show More
21m 51s
Dec 2018
How Fortnite blew up in 2018
"What Fortnite has done is break all the rules around what makes a successful video game," says Tom Power, host of CBC Radio's q. Fortnite has over 200 million registered users, and is reported to have brought in two billion dollars in profits for Epic Games this year. Since its ... Show More
18m 19s