We are in the age of social media, so how do you use that to your advantage? How do you create a platform that helps you reach your career goals? What content should you create to target your desired audience? Today’s guest, Kerwin Donis, shares how he and his brothers have built the platforms that have helped them partner in over 600 units of apartment syndication deals.

The Donis Brothers have a wide range of platforms, from YouTube to TikTok, where they document their journey and share their wealth of knowledge. They have about 12,000 followers on Instagram and 63,000 on TikTok, but their main focus is their podcast. Kerwin, the head of their social media, says their initial goal was to document their journey and build credibility as young investors. While that is still their goal, they have become more strategic about what they post and the audience they post for to grow their platform and their online community.

So how do you begin? You begin now—stop waiting! Kerwin emphasizes that when you start, it won't be perfect, and that's okay. Create the content you’d want to consume, aim to entertain and educate, and the rest will come. The benefits of building your platform are endless because you never know who you’re reaching—whether that be a future mentor, partner, or client. There is no better time to start your social media journey and no better place to start than this episode!

In This Episode We Cover

Building a platform with little knowledge (it’s not as hard as you think)

How to manage different social media platforms and decide which one should be your primary focus

The various benefits of building a platform and how to get the most out of your platforms

Content marketing and how to target your ideal audience

Creating content without a big team and how to keep yourself accountable

Lead magnets and how to use them to increase your marketing efforts

And So Much More!

Links from the Show

Ashley's Instagram

Tony's Instagram

BiggerPockets