logo
episode-header-image
Jan 2019
33m 35s

What exactly is 'Natural Flavoring'?

iHeartPodcasts
About this episode

You can find phrases touting "natural" flavoring on products throughout most modern supermarkets, from beverages to cereal to more -- but what exactly does this mean? Join the guys as they delve into the fact (and fiction) surrounding the use of "natural" in advertising... and why there might be more to the story than you think.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

See omnystudio.com/listener for privacy information.

Up next
Today
Conspiracy in Sudan: Who's Running the Civil War?
It's no secret that most Americans aren't too familiar with the nation of Sudan. This ancient, beautiful land has long been beset with challenges, conflict and resource extraction. In fact, as Ben, Matt and Noel learn in tonight's episode, there's a civil war happening in Sudan r ... Show More
1h 10m
Yesterday
CLASSIC: The Devil and The Rain: The Case of Don Decker
Here's the story: When Don Decker went on furlough to attend his abusive Grandfather's funeral, he experienced something extraordinary -- water fell upward from the floor of his hosts' home, he levitated, recoiled from religious symbols. Multiple witnesses and investigators, some ... Show More
1 h
Aug 24
Strange News: The FBI's Crypto Heist, 7 Seconds Without Gravity, Uncle Sam Hates Wind Power, and More
A former FBI agent stands accused of stealing almost 1 million dollars' worth of cryptocurrency. NASA assures people that Earth did not, in fact, lose gravity for seven seconds earlier this month. Uncle Sam (or, rather, powerful corporations) aggressively conspire to scuttle wind ... Show More
1h 4m
Recommended Episodes
Oct 2021
What Is Bubblegum Flavor Anyway?
Many foods have natural or artificial flavorings added -- but what does 'bubblegum' represent? Learn about scent, taste, and the flavor industry in today's episode of BrainStuff, based on this article: https://recipes.howstuffworks.com/does-bubblegum-flavor-represent-something-th ... Show More
5m 16s
Jul 2024
The Preposterous History of Artificial Flavors, Part Two: Ain't Nothing Like The Real Thing
What makes a flavor "artificial," exactly? Why doesn't banana candy taste like bananas in the grocery store? What on Earth is the flavor behind "Juicy Fruit" -- spoiler, the answer will surprise you. In the second part of this week's special two-part episode, Ben, Noel and Max ex ... Show More
51 m
Jul 2025
Ep 180 Food Dyes: It’s all marketing
This episode, we aren’t asking you to taste the rainbow, but we are scrutinizing the artificial dyes that give it its color. When you’re munching on brightly colored candies or dipping a french fry in purple ketchup, what exactly is it you’re tasting? In this episode, we take you ... Show More
1h 25m
Apr 2015
Savor Flavor
Why does grape candy taste so fake? What on earth is blue raspberry, anyway? And what is the difference between natural and artificial, at least when it comes to flavor? Join us as we taste the rainbow on this episode of Gastropod, from artificial flavoring’s public debut at the ... Show More
54m 38s
Feb 2018
Artisanal food - Natural foods
The politics and meaning of 'alternative' foods: Laura Miller, Associate Professor of Sociology at Brandeis University, discusses her study of 'Natural Foods'. How did what was once a culturally marginal set of ideas evolve from associations with spirituality and bohemian lifesty ... Show More
27m 57s
Jul 2016
Do You Know What You’re Eating?
If you think of your favourite foods – chocolate, maybe, or samosas, or pizza – do you really know where all the ingredients came from? Bridget Kendall asks the food scientist Chris Elliott, the software designer Jérôme Malavoy and the food labelling expert Monique Raats. Photo: ... Show More
40m 22s
Feb 2022
Criminally Subliminal
Love them or hate them, we live in a world of advertisements. Today the guys discuss nostalgic commercials, the psychology behind ads, and how they approach recording their own. Learn more about your ad choices. Visit megaphone.fm/adchoices 
58m 53s
Jun 2021
How do you make a jelly bean taste like vomit?
What gives foods their flavors? How does a Flavorist make one food taste like another? How do you make a plant taste like meat? For free home activities sign-up at www.WhoSmarted.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com ... Show More
13m 59s
Jul 2020
Essential Oils: Nature's Cure?
<p>Essential oils are from plants and they can help the human body in a lot of ways. There are also many false medical claims. Learn all the ins and outs today.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcas ... Show More
54m 47s