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Aug 4
#303: Funnels Assume Progress. Barriers Recognize Reality.
Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into their respective silos to work really, real ... Show More
1h 3m
Jul 21
#302: It Was a Dark and Stormy Insight...
Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the information coming out of my mouth make, a ... Show More
1h 8m
Jul 7
#301: It Turns Out Analysts Are Natural AI Crafters
There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running P3 Adaptive—building things for exactly those people. He ca ... Show More
1h 16m
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