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Jun 2016
18m 27s

Conjoint Analysis: like AB testing, but ...

Ben Jaffe And Katie Malone
About this episode
Conjoint analysis is like AB tester, but more bigger more better: instead of testing one or two things, you can test potentially dozens of options. Where might you use something like this? Well, if you wanted to design an entire hotel chain completely from scratch, and to do it in a data-driven way. You'll never look at Courtyard by Marriott the same way ... Show More
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