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Mar 2017
27m 45s

The Thing about A/B tests — To Learn or ...

Product School
About this episode
Not all A/B tests are created equal. The most fundamental distinction is between “To Ship" tests and “To Learn" tests. It may feel like this distinction doesn’t matter, or that you can decide at any point in the project timeline. But if you believe that you’re fooling yourself and wasting your team’s precious time. Anna Marie will go over a brief ... Show More
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