Jay is the founder of Convince & Convert, a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies, and a Hall of Fame speaker.
Top 3 Value Bombs:
1. If you're playing "follow the leader," you will never be anything other than second best.
2. We are physiologically wired to ignore things that are average and discuss things that are different.
3. When you offer experiences to your customers that are too grand, it doesn't create conversation. It creates suspicion. So, it doesn't need to be something huge. It has to be something noticeable.
Jay's book - Talk Triggers book
Sponsor:
ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That's why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!