Evan Greene, CMO of The Recording Academy, oversees marketing and brand strategy for one of today's most relevant music organizations, the Recording Academy, and Music's Biggest Brand - the GRAMMYs. As the first CMO of The Recording Academy, Evan shares his 14+ year journey which includes his trials and triumphs: how to turn an experiment called the marketing department into an essential growth engine, how to engage and find alignment with board members, how to create marketing partnerships to reach new heights, how to create amazing, culture-shifting moments and more.
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