logo
episode-header-image
Apr 2020
40m 40s

#159 – Storytelling, COVID-19, and Viral...

Courtland Allen and Channing Allen
About this episode

Tomas Pueyo (@tomaspueyo) is the author of the the mega-viral article "Coronavirus: Why You Must Act Now," which was shared by over 40 million people in a single week after it was published in March. He also happens to be an expert on storytelling, and the VP of Growth at a unicorn startup called Course Hero. In this episode, Tomas and I discuss the universal structure of stories as problem-solving devices, why founders and makers should always think about problems first, and how he applied his storytelling and growth marketing skills to write one of the biggest articles of the year.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/159-tomas-pueyo-of-course-hero

Up next
Jun 2023
#283 – Making $8k/mo Targeting $100M/yr with Lukas and Liz Hermann of StageTimer.io
Lukas (@_lhermann) and Liz Hermann (@lizmhermann) talk having ambition as an indie hacker, scratching other people's itches, having kids or spouses to help run your empire, making $8k/month from a simple idea, and charting a course to $100M/yr with (@csallen) and Channing (@Chann ... Show More
49m 45s
Jun 2023
#282 – Media vs Tech, Twitter Monsters, and Making Millions From Content with Steph Smith of a16z
Steph Smith (@stephsmithio) talks making millions in content subscriptions, working at a16z, putting the AI genie back in the bottle, thread boys on Twitter, educational vs entertainment podcasts, and media companies that monetize aspiring entrepreneurs with Courtland (@csallen) ... Show More
1h 4m
May 2023
#281 – Seth Godin on Indie Hacking, Doing Hard Things, and Finding Significance in a Changing World
Seth Godin (@ThisIsSethsBlog) talks indie hacking, finding new business ideas, meaningful jobs vs mechanized jobs, dealing with internet trolls, his secrets to productivity, freelancing vs bootstrapping, writing 9000 blog posts in 20 years, and finding significance in a changing ... Show More
49m 21s
Recommended Episodes
Sep 2024
The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Sean Ellis is one of the earliest and most influential thinkers and operators in growth. He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis ... Show More
1h 44m
Nov 2024
168. How Story Can Change Everything in Your Career
Make your message memorable.“Immediately forgettable” — that’s how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories.A veteran elementary school teacher, storytelling coach, and best-sel ... Show More
24m 48s
Nov 2024
The Power of Intent: How Joe Stolte is Revolutionizing Email Marketing with AI - CFR #740
In this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris welcome the incredible Joe Stolte, a well-respected figure in the business world known for his genuine personality and impressive accomplishments. Joe shares his background, including his experience as a CO ... Show More
45m 52s
May 30
Guy Raz | How I Built This
Guy Raz is widely considered to be one of the pioneers of podcasting. He’s created some of the most popular podcasts in the world, including How I Built This, TED Radio Hour, Wow in the World, The Great Creators, and Wisdom from the Top. Collectively, his shows reach 19 million l ... Show More
50m 51s
Aug 2024
#360 Robert Kierlin: Founder of Fastenal
Since its founding in 1967 Fastenal has grown from a small fastener store in Winona, Minnesota, into a multibillion-dollar global organization. How did a small town “nuts and bolts” shop become one of the world's most dynamic growth companies? Whenever asked, company founder Bob ... Show More
56m 31s
Feb 2024
Danny Meyer - The Power of Hospitality - [Invest Like the Best, REPLAY]
Today, we're replaying my conversation with Danny Meyer. He is the founder and CEO of Union Square Hospitality Group, which comprises some of the most acclaimed restaurants in New York, like Gramercy Tavern and Union Square Café. Danny is also the founder and chairman of Shake Sh ... Show More
50m 17s
Apr 2024
#32- Abdulmajeed Al Sukhan (Co-Founder & CEO of Tamara) on why building companies is tougher than fighting cancer
This episode was recorded live at the Sharjah Entrepreneurship Festival (SEF). Our first live show!Abdulmajeed is a serial entrepreneur in the true sense of the word. He is co-founder of Nana (the largest grocery delivery platform in KSA) and currently co-founder and CEO of Tamar ... Show More
42m 50s
Oct 2024
How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu
Every company wants growth, but not everyone knows how to make it happen.In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.Hila is a growth expert who has led success at Acorns and GitLab. S ... Show More
1h 48m
Dec 2024
Harnessing the Power of Storytelling
Key topics covered include:The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.Brand narrative developm ... Show More
49m 36s
Dec 2024
#373 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Brad Jacobs is one of the most talented living entrepreneurs. Brad has started 8 different billion dollar or multi-billion dollar businesses. He has done over 500 acquisitions and has raised over $30 billion. He started his first company at 23, has over 40 years of experience as ... Show More
1h 33m