logo
episode-header-image
Oct 2024
1h 48m

How to Crush Your Growth Role, with Form...

Aakash Gupta
About this episode

Every company wants growth, but not everyone knows how to make it happen.

In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.

Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.

In this episode, we discuss:

Building Growth Models | 07:24

Exploring the Growth Full Funnel Audit | 35:48

Growth Tool Stacks | 57:38

Growth PM v/s Core PM | 01:11:59

Why are Growth Leadership tenures short? | 01:14:32

Conducting Career Experiments | 01:20:16

Approach to Job Search | 01:29:38

Brought to you by:

Zeda.io: Discovery platform to turn your Voice of Customer into product insights

WorkOS: Your App, Enterprise Ready

Statsig: The complete platform for Product Growth

Where to find Hila

LinkedIn

Maven

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you.



Get full access to Product Growth at www.news.aakashg.com/subscribe
Up next
Jul 8
AI Product Discovery: Complete Course
We could talk a million things with Tanguy Crusson but I’m keeping it to what I like the most about his work - Product Discovery.He shares a rare, behind-the-scenes look at how his team at Jira Product Discovery uncovers real user problems, validates solutions quickly, and avoids ... Show More
1h 28m
Jul 6
This $20M AI Founder Is Challenging Elon and Sam Altman | Roy Lee, Cluely
Amazon banned him. Ivy Leagues kicked him out.And still, he went mega viral, built a $6M ARR AI startup, and raised $15M from a16z… all in a matter of weeks.This might be the craziest founder story you’ll hear all year.If you’re building in a competitive market, struggling to sta ... Show More
43m 6s
Jul 2
How Zoom Took Over The World
Zoom grew from $1B to $4.5B in months - but behind the scenes, it was chaos.Learn how they froze features, scaled product teams, and held the platform together under global pressure from the head of product at Zoom meetings.----Brought to you by:Jira Product Discovery: Plan with ... Show More
1h 1m
Recommended Episodes
Nov 2024
Stop Hacking and Start Growing w/ Casey Winters (Replay)
Are you struggling to drive sustainable growth for your startup? Wondering how to build a high-impact growth team? In this episode, Chris and Yaniv are joined by Casey Winters, Chief Product Officer at Eventbrite and one of Silicon Valley's top growth experts. They explore the co ... Show More
1h 16m
Jan 2025
10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)
Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and ... Show More
1h 35m
Oct 2024
Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit
Naomi Gleit is head of product at Meta, joined as employee #29, and is the longest-serving executive at Meta other than Mark Zuckerberg. She’s been at the center of some of the company’s most foundational products, including Facebook’s early growth team. In our conversation, we d ... Show More
1h 38m
Nov 2024
Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)
Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing. Shopify powers over 10% of e-commerce in the United States, with $235 billion in GMV in 2023 (roughly th ... Show More
1h 17m
Sep 2024
Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua (Product at Glean, ex-Google and Slack)
Tamar Yehoshua is the president of product and technology at Glean. Prior to joining Glean, Tamar was chief product officer at Slack, where she led product, design, and research as the company scaled, including a 10x increase in revenue, its public listing, and an acquisition by ... Show More
1h 17m
Dec 2024
Why great AI products are all about the data | Shaun Clowes (CPO Confluent, ex-Salesforce, Atlassian)
Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:• Why ... Show More
1h 21m
Sep 2024
The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Sean Ellis is one of the earliest and most influential thinkers and operators in growth. He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis ... Show More
1h 44m
Aug 2024
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Nikita Bier is one of the most in-demand consumer, social, and growth experts in the world. He’s the co-founder of TBH (sold to Meta for more than $30 million) and Gas (sold to Discord for millions more) and has helped more consumer apps that have hit #1 in the app stores than an ... Show More
1h 38m
Sep 2023
Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart
It's arguably the wildest ride I've ever been on in ecommerce: since beginning to work with Sarah Moret and Curie in January of this year (2023), we've seen the brand go from $2M in 2022 to a projected $20M by year's end–and it's very profitable. Oh also: part ... Show More
1 h
Sep 2024
How to Growth Hack Even if You’re Not a Growth PM (with Samantha Hepler)
In the ever-evolving landscape of product management, growth hacking has become a pivotal challenge for organizations aiming to scale their products effectively. In this episode, Hannah Clark is joined by Samantha Hepler—Principal Product Manager at Procore Technologies—to delve ... Show More
29m 38s