The music industry has gone through massive changes in recent decades. Gone are the days of being able to track each week’s new releases. Now, over 40,000 tracks are uploaded on to music platforms each day. While new technologies have led to a creative explosion by lowering the barriers to record music, this new wave has somewhat overwhelmed companies in the industry, per Musiio co-founder and CEO Hazel Savage.
“When I was starting my career working in a record store, I was the person stocking the new singles on Monday morning. A busy week would see maybe five or six,” says Savage. “The recent mass increase in track creation means it’s impossible for a human to listen to each new release.” That’s where Mussio comes in. Leveraging the latest in artificial intelligence, the Singapore-based startup is able to analyze and categorize tracks at scale, making it easy to produce unique playlists based on customizable characteristics.